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Design Process

We believe in the endless creative possibilities of exceptional design, especially when it comes to influencing customer perceptions and deepening their connection with cannabis products. That’s why we offer a diverse team of talented designers, each specializing in a range of styles. Whether you’re launching a new cannabis venture or seeking a fresh identity for your brand, our approach is thorough and all-encompassing. We carefully analyze every aspect of your brand, drawing inspiration from our collective pool of designers who excel in various styles.

This comprehensive analysis ensures that we fully tap into your brand’s potential, weaving your vision into every stage of the design process. Our goal is to create a cohesive and impactful brand identity that resonates deeply with your target audience and lingers in their memory. With our multifaceted team of designers, you can confidently present your cannabis products in a visually captivating style tailored to your specific preferences. This approach sets you apart in a competitive market where creative expression knows no bounds.


From cultivators and dispensaries to distributors and suppliers, we’ve been instrumental in nurturing cannabis brands from inception to prominence. We recognize that creativity doesn’t always follow a set path, which is why our approach is designed to bring structure to your abstract concepts. Whether we’re embarking on a fresh start or overcoming existing challenges, our process involves brainstorming, sketching, prototyping, rigorous analysis, custom branded packaging, and meticulous sourcing for every project. While speed and affordability might suffice for some, we’re committed to going the extra mile, aiding decision-makers in crafting their strategies and effectively conveying their brand’s message across all platforms


A brand makeover can indeed be a daunting undertaking, but it’s a crucial investment in the future of your company. When executed skillfully, it injects vitality into your products and captivates your customers’ attention. If not handled well, it can become a roadblock, leading to confusion among your customers and beyond. Allow us to collaborate with your team in uncovering the inherent strengths of your established brand while forging new pathways to elevate it from good to exceptional. Whether you’re in need of a fresh strategy, a rejuvenated brand image, or an evolution of your current packaging approach, we’re here to assist you at every stage of the journey.

Our Process


      1. Brand discovery and research is a crucial process that involves in-depth exploration and analysis of a company’s identity, values, target audience, and market landscape. This comprehensive investigation helps businesses gain a profound understanding of their brand’s essence and its competitive position. Through research, businesses can make informed decisions, refine their strategies, and align their branding efforts with their objectives.  Ultimately paving the way for a more successful and impactful brand presence in the market.

      1. Logo and identity design is the art of crafting a visual representation that encapsulates a brand’s personality, values, and essence. This distinctive logo becomes the cornerstone of a brand’s identity, serving as a symbol that customers associate with trust and recognition. It goes beyond just a graphic. It’s a powerful tool that conveys a brand’s story and sets it apart in a crowded marketplace. A well-crafted logo and identity system ensure consistency and cohesion across all brand touchpoints. Thus leaving a lasting impression on customers and reinforcing brand loyalty.

      1. Brand guidelines are a set of rules and standards that provide a comprehensive blueprint for how a brand should be presented and represented across all communication channels. These guidelines encompass everything from logo usage and color palettes to typography, tone of voice, and imagery style. They serve as a critical reference for ensuring consistency and coherence in branding, helping teams, both internal and external, maintain a unified and impactful brand identity. Brand guidelines are an essential tool for safeguarding a brand’s integrity and strengthening its recognition in the eyes of customers

      1. Packaging design and engineering is a multidisciplinary field focused on creating functional and visually appealing packaging solutions. It involves the strategic integration of aesthetics, materials, and structural design to optimize product protection, user experience, and brand presentation. Packaging designers and engineers collaborate to develop innovative, sustainable, and cost-effective packaging that not only safeguards products but also enhances their marketability. This process ensures that packaging not only serves a practical purpose but also serves as a powerful tool for conveying brand identity and attracting consumers’ attention.

      1. Pre-production and sampling are vital stages in the manufacturing process where prototypes or samples of a product are meticulously developed and evaluated before full-scale production begins. During this phase, meticulous attention is given to refining design, materials, and manufacturing processes to ensure that the final product meets quality standards and design specifications. Sampling allows for adjustments and improvements to be made, minimizing errors, and ensuring that the end result aligns perfectly with the intended vision. It’s a critical step in achieving a successful, high-quality product.

      1. Launch preparation for packaging involves meticulous planning and coordination to ensure a successful introduction of a product to the market. This phase includes finalizing packaging design, manufacturing, quality control, and logistics. It also encompasses marketing and promotional strategies, inventory management, and distribution logistics. Effective launch preparation ensures that the packaging not only meets the highest standards of quality but also aligns with the brand’s messaging and resonates with the target audience. It’s a crucial step in making a memorable and impactful debut in the market

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